LAMBORGHINI PLANS TRACK DAYS TO GET MORE INDIANS TO BUY ITS SUPERCARS

Allowing a chance for prospective supercar buyers to experience these high performance machines in their natural environment is what Italian supercar maker Lamborghini plans to do in India even as it is firming up plans of organizing annual track days at the Buddh International F1 Circuit. This annual track day is designed to give a select group of prospective Lamborghini owners a feel of what the Italian supercar marquee is all about. This event is scheduled to be organized in the time period between October and November this winter. Lamborghini plans to make this an annual affair in India from this year on.

Lamborghini plans to sell about 15 to 20 cars in 2012 and increase this number to about 50 by 2015. This increase in number of cars sold in India is expected to be led by Lamborghini’ SUV that will be put into production in the coming years. The Lamborghini Urus SUV, much like the Porsche Cayenne is expected to be the top selling model in the Indian car market as SUVs are more suited to Indian road conditions than low slung supercars that might find the going a little too pothole-y. The Cayenne has been a top seller for Porsche in India, outselling all other models many times to one.

Other high performance car manufacturers like Ferrari and Mercedes Benz have already begun organizing track days on the Buddh International Circuit and the latter even has the AMG performance academy up and running, replete with instructors and cars to train drivers to handle these fast and powerful high performance cars. With a slew of supercar makers peddling their wares in India, expect to see more such track days in the coming months as organizing track days for prospective supercar owners is a regular phenomenon in other countries as well.

Apart from allowing owners experience their cars in a safe environment where these cars can actually be pushed to high speeds, track days also allow owners to understand the finer working of their high performance cars. This often helps them to become better drivers overall and these skills can be invaluable assets on public roads, where the skills learnt on the track can be used by the owners to avoid many a mishap. So, there are plenty of benefits that track days bring to the table and here’s looking forward to many more such events in India.